In honor of my favorite holiday,Carnival, starting tomorrow, I figured I'd open your eyes to this generation's Space Race. It's a race we're sorely losing, and the Brazilians are just going to town on us.
It deals with sex in marketing. So if you can realize why that photo there to the right is a FANTASTIC ad for a lubricant jelly, then follow me after the jump...
There's no easy way to put this: we're having our asses handed to us in the sexy ad department. Every year we lose more ground, and the gain it. The entire continent is leaps and bounds ahead of us. A few years ago, one firm chucked a giant, sexy spear into the heart of american advertising. The result: the ad was banned! What kind of shit is that?
So what I'm proposing is that we set up some kind of Institute. An Institute where we can study the Brazilians perfected use of sex in marketing, then generate newer, sexier ads for our domestic market. We'll need someone to oversee this whole operation, and America, I'm willing to do it. I can put together a crack team to get to the bottom of sexy ads and from there, we can reclaim our rightful place amongst the best of the best. We cannot, we will not lose this Race.
God, I feel inspired.
Oh, and in case you doubted just how awesome the entire continent is at melding sex and advertisements, check out these posters from last summer, when Brazil and Argentina were set to play one another in World Cup. The first ad is from before the game (Argentina thought they'd win), the second is from after the game (they didn't.)